The E-Town division of Huaxia Bank Cup 1st Beijing Cultural Innovation Entrepreneurship Competition opened on August 5 at the E-Town international road show center.

The contest invited numerous experts, scholars, and investors as well as entrepreneurs. Two projects , Ziyoufang and Demohour, had already obtained direct promotion opportunities, and Qianke app and Youshu had taken part in the online campaign.

The opening ceremony of the competition.

The contest judges.

Contest competitors.

More than 100 cultural and creative projects will advance to the semifinal competition which will be held in different districts in Beijing. Dongcheng district will hold the cultural education and sports industry competition; Xicheng district will focus on the competition for the creative design industry; Haidian district will hold the radio, film and TV industry competition; Fengtai district will focus on cultural tourism; Shijingshan district will host the contest for the animation game industry; Changping district will hold a comprehensive semifinal competition, and E-Town Capital will hold the advertising and media industry competition. 

Thirty projects will advance to the finals and the awards ceremony to be held August 28: 20 from road shows, and the other 10 from an online campaign.

The E-Town division competition was organized by E-Town Capital in response to the "mass entrepreneurship and innovation" advice from Prime Minister Li Keqiang.